The Golden Mile is synonymous with all things luxury. Having been the location where so many of the Hollywood Elite and members of the European Royal Families owned homes, or came to party back in the 60s and 70s, it still maintains that special charm and elegance of yesteryear.
Is very likely why top home and fashion brand Fendi decided on the Marbella Golden Mile to launch its inaugural beach club at the five star resort of the Puente Romano.
The Puente Romano is already home to a Nobu restaurant and Nobu boutique hotel and it can now add a beach club by the renowned Italian luxury brand Fendi to its growing list of luxury brands involved with the establishment.
This exclusive partnership is based at the beach bar of Marbella’s Puente Romano hotel, welcoming the public until the conclusion in September, giving plenty of time for patrons to enjoy a world’s first.
Fendi for Puente Romano Beach Resort combines the “playful and unconventional essence” of the fashion house with its fresh summer 2023 collection inspired by astrology, blending seamlessly with the “unparalleled ambiance” of the esteemed historic luxury hotel in Marbella, as stated by the company.
Fendi’s unique look and patterns seamlessy blends with every aspect of the Puente Romano beach club with everything from the furnishings to the chair cushions.
Each table boasts Fendi place mats in red and white stripes, prominently displaying the Fendi logo. Furthermore, Fendi tableware, embellished with zodiac signs from their latest collection, is abundant throughout the club.
The Puente Romano beach club offers beach huts, along with an area furnished with beach beds and loungers, adorned with cushions in shades of red and yellow. The umbrellas, matching the firm’s logo in red and white hues, harmoniously complement the surroundings, while beige rugs guide the way to the sandy shore.
Fendi’s integration into the Marbella hotel culminates with bespoke sailing boats available for guests at this lavish resort. “Collaborating with Fendi brings us great pleasure and honor. We couldn’t imagine a better way to embrace the summer,” expressed Gonzalo Rodríguez, general manager of Puente Romano Beach Resort. He further added that the hotel has established itself as a preferred Mediterranean destination for global luxury fashion, jewelry, and lifestyle brands.
This exclusive design is not the sole Fendi venture in town, as a pop-up shop has opened adjacent to the beach club, set to remain accessible throughout the summer.
This serves as a prelude to the forthcoming three-story flagship Fendi boutique in Puerto Banús.